Project Details

Femascu is a brand that specializes in fashion accessories, from sunglasses, to makeup, to perfumes, and leather products.

When they contacted moodban, they asked for a name that reflects their vision and approach, in that they wanted their brand to attract young men and women with an interest in the latest fashion accessories, and Femascu was built around that.

To find a name that fits that description well, we came up with the idea of combining the two words “Feminine” and “Masculine” and the result was Femascu.

Feminine + Masculine = Femascu

The logo needed to be flexible, and to give a lasting impression, and that is why we chose it to include a bold icon which is easy to remember, and the black color makes it easy to use the brand mark on a variety of accessories and products.

moodban also created the visual identity in a way that gives the brand a unique vibe, and make it easy to use.

The company profile we made gave Femascu the ability to fit many uses, and to adapt to multiple regions so that the brand could go international in the future.